Professional Experience

R&J Strategic Communications, Bridgewater, NJ
April 2017 - Present
Account Executive

  • Engage editors with traditional earned media relations to secure high-profile coverage for clients
  • Create content for clients to publish to media and position clients as industry thought leaders
  • Manage and support Account Director directly with any client asks and administrative details

Sawtooth Group, Red Bank, NJ
November 2016 - December 2016
Freelancer

  • Created social media copy on Facebook, Twitter and Instagram for food and beverage brands
  • Wrote blog content for health food website highlighting food marketing, trends and thought leadership
  • Strategized and brainstormed for digital content across multiple social media channels for various media campaigns

Taylor Global, New York, NY
May 2016 - November 2016
Assistant Account Executive

  • Worked with multiple influencers across social media to broaden client reach
  • Created strategic approaches increase ROI through media campaigns
  • Pitched across all media platforms and establish long-lasting contacts through quality media relations practices

5w public relations, new york, ny 
october 2015-May 2016

Account CoordinatoR

  • Pitched media outlets of all tiers and styles including broadcast, online and print
  • Monitored and clipped relevant client coverage to be compiled and presented to each client
  • Worked on monthly activity reports

lotus823, Eatontown, NJ
February 2015-october 2015
Account Coordinator

  • Compiled media lists to conduct outreach to print, online and broadcast outlets
  • Created, optimized and published social media content for various platforms
  • Conducted public relations and social media audits for prospective clients 

Taylor Global, New York, NY
October 2014
Freelancer

  • Monitored daily coverage of Taco Bell client during launch of new mobile application
  • Captured notable coverage to be sent to client at the end of each day
  • Maintained clips log collaboratively with the Taco Bell team

Taylor Global, New York, NY
January 2014-May 2014
Public Relations Intern

  • Conducted media monitoring for several clients and formulated media monitoring reports
  • Researched media in target markets and proactively conducted media outreach
  • Produced and published a daily business newsletter featuring prospects 

EDUCATION

Rutgers University, New Brunswick, NJ

B.A. in Communication (Public Relations Specialization), May 2014
Minor in Women and Gender Studies

ACTIVITIES

the daily skimm - skimm'bassador, november 2015 - present
Chloe + Isabel – Merchandiser, April 2014 – Present

Coach – Seasonal Employee, Winter 2014
Rutgers Figure Skating Club – Secretary, Spring 2013-May 2014
Rutgers School of Communication and Information – Undergraduate Tutor, Fall 2013
Rutgers Circle-K – District Chairperson, Fall 2010-Spring 2012

  

SKILLS

Computer: Microsoft Office (Word, Powerpoint, Publisher and Excel), HTML, Javascript, Prezi, Social Media Platforms (Facebook, Twitter, Pinterest, Google+, Periscope, Vine, Linkedin, Wordpress, Blogspot and Instagram), Adobe Photoshop, Cision, Meltwater and Google Analytics.

Languages: Intermediate Spanish, Fluent English, Elementary Italian.